Here’s what we’re thinking about
Vested and Trajectory partnered to conduct in-depth trends analysis, identifying the key themes set to impact the financial services sector in 2024.
Our MoneyMinds insights explore the biggest trends impacting the financial services landscape in 2024. The third trend looked at the long-term sustainability agenda and the role of the financial services industry in driving this forward.
With a growing economic power divide, audiences are segmenting at a faster rate. Account Manager Tolani Idris explores how brands can serve these different audiences with more relevant messaging.
UK CEO Elspeth Rothwell shares how PR professionals can prepare for a possible change in UK government.
Account Manager Elizabeth Murray delves into lag-flation (the long lasting impact of inflation), one of the trends discovered in the MoneyMinds research.
Survey data suggests that financial anxiety among women has worsened in recent years, even as banks say that they are focused on addressing the specific needs of women. Vested CEO Binna Kim shares the importance of technology and data with The Financial Brand.
What moves the needle when it comes to younger generations changing banks? Vested Ventures CEO Eric Hazard shares the three main areas of focus for fintechs to build comfort with their consumers in this article with The Fintech Times.
Dr. Claudia Goldin, Harvard professor and trailblazer, won the 2023 Nobel Memorial Prize in Economic Sciences.
Tune into Sustainable Snapshot, the video series with Vested Director Marian Daniells and AssetTV.
Vested Chief People Officer Loreal Torres shares the ways she communicates benefits with new and existing employees.
After four years with Vested, Account Director George Pitt took advantage of Vested's three month sabbatical program.
The real-estate impact of COVID lockdowns is empty office space and a lack of desire to return to in-person work full time. Chief Economist Milton Ezrati explores the fallout and the longterm effects in this article originally published by Forbes.
Are there lessons to be learned from the recent NatWest fallout? Vested Associate Director Henry Adams examines the current environment in which the story is unfolding and and the implications for business leaders moving forward.
The Vested UK team hosted a Breakfast & Brainfood event with LinkedIn and BlackRock with discussion about how marketers are engaging with institutional investment audiences in the new post-pandemic digital era.
The Vested UK team hosted an event in partnership with Signal AI focused on the innovative ways companies are looking at PR and marketing measurement.
Group Vested CEO Binna Kim joined PR’s Top Pros Talk to discuss leadership styles, the challenges communicators face in today's environment, and how we can leverage both data and a variety of channels to mitigate the issues our clients face.
Less than seven percent of PR and advertising professionals identify as AAPI. Very few AAPIs are represented in the C-suite amongst the top PR agencies. Beyond the communications industry, AAPIs run into the “bamboo ceiling,” and AAPI women, in particular, find themselves crashing into the “bamboo glass ceiling.” Group CEO Binna Kim writes for O'Dwyer's.
The UK may be on track to dodge a recession this year, but inflation concerns remain high. Account Director Amelia Graham explores what this means for both consumers and businesses and how brands can communicate clearly to support their customers during these volatile times.
Despite a looming recession, data from NRF indicate that 2023 Mother’s Day spending could increase to as much as $35.7 billion - the highest year on record.
With artificial intelligence dominating in the business news cycle, there's a lot of talk about innovation and the future. There's also a lot of talk about the drawbacks or dangers of the emerging technology. In this article originally published by Forbes, Vested Chief Economist Milton Ezrati helps readers move past their fears and focus on embracing AI.
How are your Earth Day comms shaping up? Account Director Megan Lloyd shares her top pointers for brands planning to weigh in.
The budget deficit continues to widen, but what exactly does that mean for the US? And what exactly could be done about it? Vested Chief Economist Milton Ezrati breaks down the issues in this article originally published by The Epoch Times.
Continued market turbulence may mean wealth management firms are allocating more advertising resources to investors looking for advice. Vested CEO Binna Kim weighs in on why firms need to simplify their messages to break through to consumers.
Vested US CEO Amber Roberts weighs in on how her teams are responding to the aftermath of the SVB collapse and the importance of communications in uncertain times.
In the finance world, bad news travels fast, and rumors travel even faster. All PR professionals know that in a crisis situation, every second you’re not actively participating in the conversation is a strike against you. The Vested Crisis Communications toolkit provides you with guidance that all FinComm pros can follow when planning for and responding publicly to organizational emergencies.
The recently launched Vested Media Map is a great tool to uncover valuable media trends and insights to help you stay ahead of the competition. This deep-dive video will help you discover how to maximize its potential.
In the wake of the SVB collapse, challenger banks have the opportunity to pick up customers who have lost their faith in traditional banking brands by positioning themselves as the alternative.
The inflation issue has been tough to crack, with numbers creeping back up after a brief period of hope that we may be through the worst. Vested Chief Economist Milton Ezrati explores in this article originally published by Forbes.
For decades now, a college degree has been considered the only means to a good job, a “ticket to the middle class,” as many in media and in politics say. But in today's environment, that may no longer be the case. Vested's Chief Economist Milton Ezrati explores the jobs-college split.
Silicon Valley Bank has failed. Chief Economist Milton Ezrati analyzes how we get here, the Fed's action, and what it means for banks moving forward.
During times of turmoil, smart orgs get resourceful. There are many free or low-cost resources that can help early-stage brands carve out a competitive advantage in the PR and marketing communications space. These are some of Team Vested’s favorites.
Vested Chief Economist Milton Ezrati was quoted in "Why the 1980s recession haunts the Fed," published online by The Hill on February 6th, 2023.
In part 2 of this series originally published by The Epoch Times, Chief Economist Milton Ezrati explores the economic impact that technology will have on the future, with an eye toward ESG and the aging retiree population.
Vested is excited to announce the official launch of the Vested Media Map, a real-time dashboard of top media topics across core industries.
These financial professionals may not be household names, but we think you’ll agree their accomplishments deserve recognition. Here are five Black Americans we’re honoring at Vested this Black History Month.
Vested Chief Economist Milton Ezrati explores the future impact that technology will have on the economy through the lens of data, communication, fintech, and healthcare, in part 1 of this 2-part series, originally published by The Epoch Times.
The Fed's efforts to ease inflation have given investors reason to include bonds in their portfolios for the first time in a decade. Chief Economist Milton Ezrati examines what the renewed interest in bonds means for investors as the world’s central banks raise interest rates higher still.
Between inflation and rising interest rates, consumers have been cutting back on spending, increasing the looming threat of recession. Vested Chief Economist Milton Ezrati weighs in in this article originally published by The Epoch Times.
Shari Dodgen, Vice President of Global Corporate Marketing at Trintech, sits down at the Vested bar to discuss communicating with a global mindset, speaking to various, complex audiences, and how the culture at Trintech has evolved thanks to powerful female leadership.
‘Tis the season for articles that look back at the past year and forward to the next. Vested Chief Economist Milton Ezrati looks back at the wild ride that was 2022 to give us a clearer view of 2023 in this article originally published by The Epoch Times.
Fed chairman Jerome Powell has frequently spoken publicly about inflation in recent weeks. Vested Chief Economist Milton Ezrati weighs in on the Fed's efforts in this article originally posted by The Epoch Times.
This is part 2 of our 4-part series on 2022 in Review. The end of the year is a time for reflection. As we prepare our resolutions for 2023, we look back on a year of Vested content. This article looks at our top content from Q2 2022.
If you noticed that Black Friday somehow became Black November this year, you’re not alone. With inflation ravaging budgets, retailers decided to meet consumers where they were at, with one of the earliest, longest holiday shopping seasons on record. Explore how inflation impacts holiday spending with Vested.
A New Standard in Climate and Investing: Most Effective Content Marketing Campaign 2022, Financial Services Forum Awards
The Vested UK team led the go-to-market strategy for CFA UK’s Certificate in Climate & Investing, which resulted in winning the Most Effective Content Marketing Campaign 2022 at the Financial Services Forum Awards.
What does Elon Musk's Twitter takeover mean for brands and advertisers who rely on the platform? Vested's social media experts share the advice they’ve given to financial services clients about posting and advertising on Twitter during this uncertain time.
Looking back to the 2008-2009 financial crisis for guidance, Chief Economist Milton Ezrati explores what may be one of today's greatest vulnerabilities in the face of a potential recession: credit-risk transfers.
With Thanksgiving right around the corner, US Americans are preparing for stuffing—the side dish and themselves. But with inflation ravaging the economy and threat of recession on the horizon, many are tightening the elastic on their stretchy pants.
A decline in M&A activity has spread to every market, a signal of things to come. Vested Chief Economist Milton Ezrati explores the roles interest rates, inflation, currency fluctuations, and uncertainty play in business decision-making, and what to expect in the future.
September numbers confirm--inflation's not going anywhere anytime soon. Chief Economist Milton Ezrati investigates inflation numbers from the month and what we can expect in the near future. Originally published by Forbes.
Western central banks have been fighting inflation by raising interest rates, but China has taken a different approach. Vested Chief Economist Milton Ezrati explores in this article originally published by Forbes.
While some may say it’s just a bunch of hocus pocus, there’s something darkly magical about spooky season. Halloween is the most fun when it’s all about the scares, and this year promises something truly terrifying: irrational consumers. Despite record inflation, a record number of adults (69%) are planning to celebrate Halloween in 2022. Dive into the ghoulish details in this blog to learn more.
President Biden has ordered the Education Department to pursue a plan of massive debt relief for former and existing college students. But every public policy has its winners and losers. Chief Economist Milton Ezrati explores the potential economic impacts in this guide to the student debt debate.
In times of crisis, communications professionals have to determine the right actions, provide expert counsel, and execute with compassion and tact. Account Executive Gabby DiCarlo examines the steps professionals took during the start of the Ukraine crisis and offers a path for moving forward.
Fed Chairman Jerome Powell has indicated that more rate increases are coming. Vested Chief Economist Milton Ezrati explores implications for recession and the economy at large, in this article originally published in The Epoch Times.
Jessica Zaloom, Head of Corporate Communications and Public Relations at WisdomTree, sits down at the Vested bar to discuss marketing to various audiences, her advice for those breaking into the industry, and how she successfully partners with her Vested team.
Managing Director Katie Spreadbury joined Signal AI to discuss the opportunities and challenges that a recessionary environment presents to B2B communicators. Dive into what she learned and how the panelists believe communicators can be most valuable to their consumers during times of volatility.
The Fed shows no signs of slowing down interest rate hikes, and markets have responded accordingly. Chief Economist Milton Ezrati explores implications and looks to the past to provide future guidance in this article originally published by Forbes.
Since mid-summer, debates surrounding what the new conservative leader and Prime Minister would do to tackle the cost of living crisis have been widespread. Now that we know it is Liz Truss, the country’s attention is very much fixed on her to deliver a plan.
Rising mortgage rates aren't going anywhere in the near future. But these aren't the only factors impacting the housing market. Chief Economist Milton Ezrati explores market pressures and how some are coming to see real estate as a safe haven for wealth in this article originally published in Forbes.
As the summer winds down, back-to-school shopping is in full gear. With inflation at a 40-year high, families are feeling the impact, but that hasn't slowed down spending.
Learn how ESG-focused industry leaders build strategies in their own companies and the 5 key points to consider when developing your own ESG policies.
As the cost of living crisis continues to take its toll and inflation is expected to peak above 10% later this year, Account Director Amelia Graham explores what it means for both borrowers and savers in real terms and ultimately how brands communicate with their customers.
July brought a measure of relief on the inflation front, but one month does not make a trend. Chief Economist Milton Ezrati digs into details from the latest CPI report and offers insights about the ongoing economic situation in this article originally published in Forbes.
Between the applications, interviews, and waiting games, the process of landing a PR job after graduation can feel very overwhelming. After spending years learning a new skill set you suddenly are facing a brand new challenge - breaking into the job market. Senior Account Executive Madison Perrott shares tips to stand out from the crowd and better position yourself to land a job after college.
Vested Chief Economist Milton Ezrati joins Yahoo! Finance Live to discuss whether the latest move by the Fed will be enough to combat inflation.
There are many ways of getting your organization’s message across to the world. Broadly, these fall into three categories: Paid Media, Owned Media, and Earned Media. Each of these PR channels have their own strengths and weaknesses, and each serves an important role in developing a strong media mix.
Vested Chief Economist Milton Ezrati weighs in on the Biden-Harris plan to tackle inflation in this article originally published on Forbes.
Vested Senior Account Executive Madison Perrott interviewed Talent + Culture Specialist Nikki Barachina to discover tips and best practices to nail the interview process.
Join Keren Unrad, Vested's Head of Marketing as she interviews Ian Miller, Chief Marketing Officer at Agile and MCT. They explore the development of Agile’s brand and messaging from the ground up and how Vested’s 360 process and experience in the fintech space were deciding factors in working with the agency.
Group Vested made several changes to its executive leadership team's titles at the beginning of this month to more accurately reflect the team's responsibilities.
With the 4th of July approaching, many are getting ready for travel, cookouts, and the All-American Fireworks Spectacular. But with supply chain issues and inflation ravaging the economy, the cost of Independence Day celebrations is higher than ever, and many fireworks displays across the country are being canceled as a result.
Vested Chief Economist Milton Ezrati weighs in on what it means that more than half of CFOs believe that the Fed will take the necessary steps and will stem the inflation, even if they underestimate the ultimate size of the necessary interest rate increase.
Vested hosted a breakfast event in collaboration with LinkedIn to discuss the trends from the Finfluence Report that will drive the agenda for FinServ marketers over the next year and beyond. Learn more about what was discussed and where we can go from here.
For many, Dad taught us our earliest financial lessons. Turn off the lights. Don’t touch the thermostat. You don’t need new shoes until your white New Balance sneakers are completely green from mowing the lawn 1,000 times. You know, the basics. With Father’s Day a few days away, most of us will be looking for a way to repay the man who raised us for all the insights, encouragement, and lessons in frugality.
Join Keren Unrad, Vested's Head of Marketing as she interviews Lynn Kier, Vice President of Corporate Communications at Diebold Nixdorf. They dive into the power of storytelling in marketing, how to use global teams and perspectives to the benefit of consumers, and how Lynn boosts women in a male dominated industry.
When employers show they care for their employees, it creates a cycle that positively impacts not only the business, but clients too. Vested managing director Katie Spreadbury shares her thoughts on creating a caring culture with PRmoment.
Need inspiration for your corporate LinkedIn page? Check out these four best-in-class examples to revamp your existing strategy.
In May 2022, Vested celebrated Campus Day at our New York HQ. We gathered more than 50 Vesties from around the world for a day of connection, learning and fun. Hear from some of our colleagues about what made the event so special and why they love the space.
The digital revolution is well underway, but it's important to consider the environmental impact of new technologies. Vested Chief Economist Milton Ezrati discusses tech-related energy use and implications for the future.
Decentralized leadership is the key to progressive organizational change. It's also a reflection of our increasingly decentralized world.
In celebration of the Queen's Jubilee and a long weekend in the UK, account assistant Zuhur Ahmed looks at just how much has changed over the last 70 years when it comes to money.
As Asian/Pacific American Heritage Month comes to an end, Vested president Binna Kim weighs in on how we define and promote leadership within corporate America.
Vested managing director and CEO of Vested Ventures Eric Hazard joins NBC News Radio to discuss financial literacy and how people can get started on the path toward a more informed financial future.
Inflation is driving up the price of just about everything these days. That means your Memorial Day picnic is going to be a bit pricier this year.
Vested Chief Economist Milton Ezrati joins managing director Jacqueline Gogel to discuss the current housing market and whether the economy is positioned for recession.
As part of Mental Health Awareness Week in the UK, hear from leadership coach Simon Scott on the evolving attitudes toward mental health and his work with leaders across businesses.
Inflation will persist as a problem on both sides of the Atlantic as the ECB weighs its options. Vested Chief Economist Milton Ezrati offers insights on what the coming months might hold.
As brands fast-track their moves into the metaverse, industry watchers are urging communicators to proceed with caution. Vested's Binna Kim weighs in.
Vested's Chief Economist Milton Ezrati joined TD Ameritrade Network's "Market on Close" to discuss how the Fed's fight against inflation, rising interest rates, and restrained credit could bring on a recession.
No matter their politics, everyone seems to have headaches and anxiety about the current state of their finances. Stuck in the middle of all this are financial platforms, banks, and advisors. Communicators, once again, will answer the call and serve as the cavalry in a sea of confused and worried clients. Vested's Eric Hazard weighs in.
Mother's Day 2022 will see record spending in the U.S. How does it stack up to previous years?
On the holiest of holidays in Geekdom, we look at the value of original Star Wars memorabilia on today's market and see how the toys stack up against the S&P 500 over the years.
Vested's Chief Economist looks at the Fed and ECB responses to fighting inflation.
First quarter earnings are around the corner, a time when the Investor Relations’ pages of a corporate website start gaining real traction. The IR role is an important one and a good content strategy, like a solid quarterly earnings, can drive eyeballs to your site.
Qoins is a financial planning app that helps users pay down debt and achieve financial goals through automation.
As baseball fans return to the stands, concession costs creep higher.
Earlier this month, EVRi (formerly Hermes), one of the UK’s best known delivery companies announced a complete corporate rebrand in a likely bid to remove itself from its toxic brand identity.
Milton Ezrati gives his analysis of the Fed's recent interest rate increase.
During Women’s History Month, we want to emphasize the importance of women increasing their wealth through education. Here are five facts about women and finance that should encourage you to prioritize financial literacy.
Qwoted's Editor In Chief, Lou Carlozo conducts a follow-up interview on March 18 with Yuriy Matsarsky, the Ukrainian journalist-turned-soldier to get an update on the conditions in the war zone.
Recent Graduates of Vested's Graduate Associate Program Give New Applicants the Inside Scoop of What It's Like to Work at Vested.
Vested Chief Economist Milton Ezrati weighs in on how the war in Ukraine will affect the American economy.
Vested's Chief Economist, Milton Ezrati, warns that the projected lending surge, may not be as promising as it appears.
Until last week, Yuriy Matsarsky was a Ukraine-based journalist. Today he's a soldier defending his homeland. Listen to the powerful interview conducted on Friday, March 4 by Qwoted's Editor In Chief, Lou Carlozo.
Vested Ventures funding will help the company develop their financial Anasova advance and promote their mission of minimizing the stress around finances through free financial planning tools.
America Saves Week is happening now! And this year’s theme is all about building financial resilience. Here are America Save’s top five tips for boosting your financial resilience this week.
Many women who worked before the pandemic remain at home.
Life at Vested is pretty fast-paced, but that is why I love it!
Valentine’s Day spending is expected to hit $23.9 billion in 2022, with the average person doling out around $175.41 on their significant other. Here’s a closer look.
Vested Chief Economist Milton Ezrati joins KNX News "In Depth" to discuss inflation and if there is any end in sight.
Self-professed financial services geeks shouldn’t care about who killed whom on EastEnders, right? Corporate business strategies bear no relation to Keeping Up With The Kardashians… Well… not quite. Celebrity and pop culture has always influenced the status quo, which in turn impacts how consumers interact with financial services firms. As well as the social reforms that came about thanks to his writing, Charles Dickens is widely accredited to have given us the cultural blueprint for the ‘traditional’ Christmas we know today.
Milton Ezrati hints that an increase in capital spending may be an indication that economic recovery is coming.
Vested Chief Economist Milton Ezrati joins Yahoo Finance Live to discuss consumer confidence, inflation and real estate.
Vested's Managing Director, Bryan Limon, describes what it's like to live and work with disabilities and steps employers can take to make workplaces more accessible.
Milton Ezrati speaks to Cheddar News about what to expect in the December jobs report
2021 has been a year of recalibration, but also one of optimism. After the seismic global shift which emerged out of nowhere in 2020, we picked ourselves up, dusted ourselves off and moved forward with purpose.
As we near the end of another year of change for the communications industry, we hosted a webinar with Signal AI, looking at the opportunities for communicators in 2022.
What the IPO flood reveals is that a large and diverse group of presumably savvy business people see a bright economic future and a market that might be pricing itself for something even brighter than the reality they see. It is a view that investors need to consider and one to which the flood of IPOs has called attention.
Black Friday is traditionally the biggest shopping day of the year. Retailers slash their prices, double their marketing efforts and brace themselves for an influx or orders over the weekend. Last year, the UK was in a national lockdown throughout November, so bargains could only be bagged online, meaning consumer spend was significantly down compared to 2019.
Are you thinking about using a “buy now, pay later” service like Klarna or Afterpay this holiday season? If so, here’s what you need to watch out for.
In honor of International Fraud Awareness Week, we’re uncovering four common types of financial fraud and how to avoid them. Click the link to learn more.