2022 Predictions from PR Experts - Vested UK

Top PR Execs, including Vested’s Binna Kim, Give Their Predictions for 2022

Excerpt from 2022 Public Relations Predictions from PR Experts

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Binna Kim, President, Vested

Binna-Kim“In 2022, we’ll continue to see a number of critical communications trends. One, a continued focus on ESG and DE&I and ensuring that brands are upholding mindfulness and corporate responsibility in how and what they communicate to their stakeholders. Two, a need for authenticity in communications. Gone are the days of faceless behemoth brands spouting corporate jargon. Consumers want to hear from real people in real ways. Third, the rise of technology and the new tools, data and platforms communications professionals have at their disposal, like Qwoted, which is revolutionizing how media and comms professionals interact.”

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