Revolut’s announcement this week that it’s launching mobile plans in the UK and Germany is the latest sign that the European fintech giant is serious about becoming a one-stop shop for consumers. The mobile offering, which includes eSIM technology and international data roaming, follows recent moves into the mortgage market and builds on Revolut’s existing services in travel booking, insurance, crypto and more.

It’s a strategy that mirrors the “super app” model established in Asia, such as WeChat, Alipay and Grab where consumers manage everything from messaging to payments and booking travel, all in one place. For years, there has been speculation whether Europe or the US could ever adopt a similar model. With its growing product set, Revolut seems determined to be the answer that it long-ago promised to be.

As we noted in our recent blog on wealth engagement, Millennials and Gen Z want integrated, convenient and flexible digital services. They’ve grown up managing life through their phones whether that’s banking, investing, shopping or booking holidays. The more consolidated those services become, the better. Revolut’s recent moves suggest it’s not just listening, but acting.

This shift also comes at a time when the fintech sector is maturing. With UK Fintech Week coming to a close, the narrative is no longer about disruption, it’s about diversification. Fintechs that started with a single service (like borderless accounts or FX) are evolving into broader lifestyle platforms. Revolut’s mobile launch shows how these businesses are beginning to see themselves not just as financial services providers, but as everyday consumer brands that offer customers not only convenience but choice.

Of course, questions remain: will users adopt mobile plans from their bank app? Will regulators support this growing convergence of services? And will Revolut’s rivals follow suit? The race to become Europe’s super app is officially on, but there’s already a clear leader.