At Vested we help industry leaders stand out from the crowd. We work with our mortgage clients to find and articulate their space, elevating brand awareness and customer engagement.
From specialist lending to buy-to-let, mortgage affordability and broker connection, Vested has you covered. Whether targeting first-time buyers, complex credit borrowers, downsizers, landlords or property developers, direct or through brokers, we know your audiences, and how to reach and influence them.
How We Support Mortgage Lenders
Whether you’re looking to land creative campaigns, build media relations or raise the profiles of your executives, Vested is by your side. We help mortgage brands tell their story through modern communications and marketing solutions to stand out from the competition and generate new business leads.
PR & MEDIA RELATIONS
Build credibility with brokers, consumers and stakeholders through strategic and tactical media relations plans. We work with clients to reach the mortgage trade press, consumer titles and national media to deliver thought leadership with impact.
CONTENT
Establish your brand as a trusted source in an often confusing industry by creating clear, engaging blog posts, newsletters, and podcasts that simplify complex mortgage information.
CREATIVE CAMPAIGNS
Engage both brokers and consumers through thoughtful creative campaigns that position you as a thought leader and ahead of the curve.
ADVERTISING
Lending is a crowded space, yet your brand offers unique products and services that make you stand out among the competition. Our full funnel advertising approach builds brand recognition, educates consumers, and ultimately drives business growth in a competitive marketplace.
DIGITAL MARKETING
We use targeted, cross-channel strategies to reach and engage your ideal customers by optimising your digital presence with tailored campaigns, SEO, and social media, ensuring your brand stands out with potential borrowers and partners.
BRAND & CORPORATE REPUTATION
We’ve managed brands for biggest and best players in the space, providing the strategies, ideas and reporting needed to level up the branding while managing reputation.
INDUSTRY ENGAGEMENT & PARTNERSHIPS
We’ve worked with lenders to extend their impact, working with influencers, content partners and trade bodies to reach brokers and consumers in new ways.
CREATIVE & DESIGN
Our experienced design teams have worked with the largest names in the mortgage lending space, bringing the deep industry expertise needed to bring your brand to life across digital and physical assets.
Don’t Take Our Word For It
Vested is consistently recognised as a key player in the global financial marketing and communications space.
Our Work
Our team has worked with many of the UK’s leading mortgage lenders, from scaling Bluestone Mortgages to sale, to working with specialist lenders Virgin Money, Aldermore, Hampshire Trust Bank, Masthaven and CMME on their corporate storytelling and PR. We’ve run creative campaigns for OSB Group, helping them stand out in the buy-to-let space and for Canada Life, Legal & General, Shawbrook, Standard Life Bank and Barclays focused on specific audience groups. We understand the nuances of building consumer awareness and broker advocacy, effectively driving both reach and engagement.
