Why Vested?
INTELLIGENCE
Part of what differentiates Vested is our deep passion for financial services. We take our commitment to the industry seriously, which is why our teams are CFA and FINRA trained and certified. We even have our own Chief Economist. This intense focus gives us unique perspectives on how financial services firms can better tell their stories.
INTEGRATION
Success is holistic. Through integrated communications and marketing strategies, we tell stories across paid, earned, shared and owned channels to ensure all channels are working together to leverage the most comprehensive results for clients.
INNOVATION
Technology is changing the way we communicate. Our team not only takes advantage of advancements in the space, but we’ve also created some of our own. We’re the first PR firm with a VC arm, Vested Ventures, and we’ve created a free, proprietary tech platform called Qwoted, which connects business reporters and expert sources.
Our friends are doing great things
What we’re thinking
When a Public Commentary Reprices a Market: Be Ten Steps Ahead
From AI doomsday reports to private credit headlines, market-moving narratives spread quickly.
Beyond the Dashboard: What AI Visibility Measurement Misses
As brands track their presence in AI-generated answers, dashboards may be measuring the wrong thing. The real question isn’t how often a brand appears, but whether the narrative behind those answers reflects its true positioning and authority.
Private Credit Headlines And Communications Risk
Recent private credit fund challenges show how quickly investor narratives can shift.
Meet the team
Culture is an integral part of what makes Vested a truly unique place to work. Meet our greatest asset – our people!
