Gen Z Favors Word of Mouth Over Marketing - Vested UK
Previously published on August 23, 2023 in
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By John Reosti, Reporter at American Banker

For banks and credit unions interested in attracting older, established customers, the path is straightforward. Successful formulas generally center on convenience, according to new data compiled by Arizent, American Banker’s parent company.

Attracting the younger set, particularly those in Generation Z, may be a trickier proposition.

Financial institutions should be paying attention to what Binna Kim, CEO of Vested, a New York-based marketing and communications firm, termed the Netflix factor.

Read the full story here.

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