Elevating Fintech Brands with Fully Integrated Marketing & Communications Services

At Vested, we believe that finance is fundamentally important to a better future, which is why we’ve chosen to work with the best brands in fintech – the innovators, the dreamers, and the builders who want to create a different financial picture of the future. As a leading fintech marketing agency, Vested can unlock your brand’s potential through innovative, data-driven insights and creative solutions as we navigate the complexities of modern finance together.

How We Support Fintech Brands

PUBLIC RELATIONS

Build credibility with consumers and stakeholders through strategic and tactical media relations plans, impactful messaging across channels, and showing up at the right conferences for your audience and business.

EXECUTIVE COMMUNICATIONS

Leveraging the unique perspective of your company’s C-suite execs helps to humanise your brand, especially in the fintech space. Vested’s expert teams manage thought leadership, speechwriting, and media training to execute executive communications plans for your chief officers.

CREATIVE

Our experienced design teams have worked with the largest names in the fintech space. We use creative storytelling techniques to convey complex ideas in simple and engaging ways, bringing your brand to life across digital and physical assets.

ADVERTISING

Fintech is a crowded market, where trust and credibility is key. Our full funnel advertising approach builds brand recognition, educates consumers, and ultimately drives business growth in a competitive marketplace.

DIGITAL MARKETING

We specialise in end-to-end digital marketing strategies that bring together PPC, SEO, social media, automation, and other channels to build brand awareness and generate leads through targeted campaigns.

BRAND & CORPORATE REPUTATION

We dig into every aspect of your brand, from visual identity to content to positioning, assessing the reputation and perception of your institution within the wider fintech industry and among your target audience.

CRISIS COMMUNICATION

From data breaches to service disruptions and everything in between, a fully baked crisis comms strategy is vital for maintaining trust and credibility during unforeseen events.

CONTENT

The fintech market can feel complicated, but Vested makes complex topics digestible and accessible with holistic content programs. Help your consumers make informed decisions while building out a successful SEO strategy along the way.

Work with an Agency with a Proven Track Record

Get Vested

Let’s shape the future of the fintech industry together.

Fintech Case Studies

We work with the biggest and best providers to tell their stories and shape the future of fintech.

Fintech Insights

Thought leadership from Vested’s fintech pros.

Digital globe.

Top 4 Fintech Marketing Obstacles

Explore the top 4 challenges facing fintech marketers today and discover actionable strategies to overcome them.

Jeff Kuns, Contributing Writer

Credit card payment via cell phone.

Building a Fintech Marketing Strategy with 2024 Trends & Insights

Expert strategies for designing a fintech marketing plan that drives growth and engagement.

Bryan Aungst, Contributing Writer

Reddit mobile app.

The Rollercoaster Journey of Reddit and Financial Services

Explore the rise of Reddit in financial services, from its impact on search results to the challenges and opportunities it presents for brands.

Ibby Hussain & Jack Marinello, Vice President & Intern

NerdWallet website.

Affiliate Marketing Guide for Financial Services

Learn how affiliate marketing can drive growth in financial services. Explore strategies for promoting financial products through targeted partnerships.

Jill McConaghie, Contributing Writer

Gen Z consumers.

Effective Marketing: Making Financial Services Valuable to Millennials and Gen Z

Millennials and Gen Z grew up in unusual and rapidly changing financial times. Learn how to market financial services to the younger, but increasingly influential, generations.

Jill McConaghie, Contributing Writer