Here’s what we’re thinking about
Advertising Trends Shaping 2025
Diving into the key advertising trends shaping 2025, from AI-driven targeting and Big Tech platforms to emerging creative tech and media strategies.
Financial Outlook 2025: Trends and Topics for the Year Ahead
Take a closer look at the trends Vested is monitoring across financial services as we move into the new year.
Is Fintech Still the UK’s ‘Jewel in the Crown’?
Last week, Matt Village, attended the Fintech Connect event at London’s ExCel, one of the UK’s largest fintech gatherings. Following the event, Matt has reflected on whether fintech is still the UK’s "jewel in the crown."
2025: Disrupt or Be Disrupted
As we set our sights firmly on 2025, one question stands out: will it be a year where you disrupt, or are disrupted?
Revolut-ionising the Mortgage Market in 2025
2024 has been another year of unpredictability, both from an economic and political landscape keeping us on our toes. Yet, the mortgage market has remained impressively resilient and continues to evolve and innovate to meet the needs of today’s would-be and current borrowers.
Fewer, Bigger, Better - How Financial Services Marketing Will Evolve in 2025
With 2024 heralded a year of change by the latest Financial Narrative survey of financial services marketing and communications leaders, we brought together communications leaders to debate the findings and discuss the year ahead.
International Financial Comms and Marketing Agency Network Launches
A new international network of independent marketing and communications consultancies, specialising in financial services, has launched.
Gramercy Financial Marketers' Forum: AI and the Future of Financial Marketing
Read the summary from David Simpson's panel discussion on 'AI and the Future of Financial Marketing'.
Podcasts Could Become the New Secret Weapon in Boardroom Battles
Elliott Investment Management is using an unconventional podcast series to influence Southwest Airlines’ boardroom battle, directly engaging investors and reshaping corporate communication strategies in the process.
Effective Marketing: Making Financial Services Valuable to Millennials and Gen Z
Millennials and Gen Z grew up in unusual and rapidly changing financial times. Learn how to market financial services to the younger, but increasingly influential, generations.
UK Buy-Now-Pay-Later: The State of Play
Explore the current state of the Buy-Now-Pay-Later (BNPL) sector in the UK, its growing influence, upcoming regulations, and challenges for new market entrants.
The Influencer Effect: Benefits, Strategies and Considerations for Influencer Marketing
Explore "The Influencer Effect" and discover how influencer marketing can elevate your financial services brand.
Driving Positive Change in Financial Services
Explore insights from industry changemakers who shared their inspiring journeys at Financial Narrative's recent event in London.
Comms Lessons From the Paramount-Skydance Merger
A closer look at the impacts that the M&A process can have on employees and culture.
Tips for Communicating with Employees During a Spin-Off, Demerger or Divestiture
Vested Managing Director Ted Birkhahn shares the importance of employee communications when it comes to spin-offs.
Becoming B Corp Certified as a Wealth & Asset Manager
Bailard, a top wealth and asset management firm and long time Vested client, has officially received their B Corp certification after completing the process earlier this year.
Comms Lessons from Paramount’s Leadership Upheaval
When there’s a shakeup at the top of an organization, the impact cascades through the organization, creating ripple effects well beyond the executive level.
Changing the World of Finance
In partnership with Financial Narrative, Vested UK hosted three industry trailblazers, talking about the change they were making institutionally and individually within the financial services sector.
Proactive Strategies for Communicating About Activist Investors
Recent proxy battles offer insights into how communications can get out in front of the drama.
Consumer Confidence Amid Uncertainty
With inflation in the UK at a standstill and global elections looming, consumer confidence takes a dip.
The Post-ChatGPT Playbook: Key Learnings about Communicating GenAI
Key learnings from Vested's experiences on consulting with and advising our clients on generative AI.
Bank Branding: Ideas, Inspiration & Best Practices
Discover the impact of branding for financial services companies, particularly banking institutions.
The Impact of Marketing Automation for Financial Services
Discover the impact of marketing automation for financial services brands, including key benefits and use cases for the finance sector.
There’s No Such Thing as Over Preparing: Looking Ahead to 2024
Vested partnered with Trajectory for the MoneyMinds trends research that explores lag-flation, the economic power divide, and sustained -ability.
Navigating the UK’s Evolving Media Landscape
In today's evolving media landscape, news consumption is moving from traditional broadcast TV, newspapers and broadsheets to social media platforms.
Sustainability & Authentic Storytelling
Our MoneyMinds insights explore the biggest trends impacting the financial services landscape in 2024. The third trend looked at the long-term sustainability agenda and the role of the financial services industry in driving this forward.
Vested MoneyMinds Insights: 2024 Trends
Leaders in the financial services marketing and communications space gathered for discussion about Vested's MoneyMinds insights, which breaks down the key trends brands need to aware of in 2024.
Dear Marketing and Comms Pros - Your Job Is to Continue Learning About Your Target Audience
With a growing economic power divide, audiences are segmenting at a faster rate. Account Manager Tolani Idris explores how brands can serve these different audiences with more relevant messaging.
MoneyMinds: Building Trust While Grappling with Lag-flation
Account Manager Elizabeth Murray delves into lag-flation (the long lasting impact of inflation), one of the trends discovered in the MoneyMinds research.
New MoneyMinds Insight: Opportunities in a Volatile Environment
Vested and Trajectory partnered to conduct in-depth trends analysis, identifying the key themes set to impact the financial services sector in 2024.
The Complete Guide to Public Relations for Financial Services
Managing Director Eric Hazard shares the complete guide to public relations for financial services.
Dr. Claudia Goldin: 2023 Nobel Memorial Prize Winner in Economic Sciences
Dr. Claudia Goldin, Harvard professor and trailblazer, won the 2023 Nobel Memorial Prize in Economic Sciences.
Gen Z Favors Word of Mouth Over Marketing
Group Vested CEO Binna Kim shares her thoughts on the Netflix factor and what the younger generation expects out of their banking experience in this piece with American Banker.
Threads Is Huge. Sew What?
Meta’s Threads has been out only a few weeks, but it already has become a major player in the social space. But is it the Twitter killer everyone was anticipating?
What AI Can’t Replace: The Power of Authentic Storytelling
As artificial intelligence continues to dominate the news cycle, Vested Account Executive Geri Cheng examines the authenticity and strategic storytelling that only humans can bring to the PR and communications world.
Breakfast & Brainfood: B2B Marketing in the New Digital Era
The Vested UK team hosted a Breakfast & Brainfood event with LinkedIn and BlackRock with discussion about how marketers are engaging with institutional investment audiences in the new post-pandemic digital era.
Breakfast & Brainfood with Signal AI: Mastering the Art of Meaningful Metrics
The Vested UK team hosted an event in partnership with Signal AI focused on the innovative ways companies are looking at PR and marketing measurement.
How Will Recent Bank Failures Impact the Economy?
Chief Economist Milton Ezrati joins KNX Radio to discuss whether the American banking system is really safe and if the economy will be impacted.
Silicon Valley Bank, Rising Interest Rates and Banks
Silicon Valley Bank has failed. Chief Economist Milton Ezrati analyzes how we get here, the Fed's action, and what it means for banks moving forward.
ChatGPT Wrote My Article For Me
Vested Chairman Dan Simon uses ChatGPT to write a whole article for him promoting Qwoted, Vested's tech platform.
The Role of Reputation in Uncertain Markets
With market fluctuation and economic uncertainty at a high, brands are under increased pressure to manage their reputations. Director Jo Field examines how increased scrutiny impacts communications strategies.
Song of Sam
Vested Chief Economist Milton Ezrati weighs in on the FTX collapse, Sam Bankman-Fried, and how we got here in the first place.
Three Trends for Communication Professionals in 2023
At the final Breakfast & Brainfood event of the year, marketing leaders met to discuss the third annual Financial Narrative, Financial Marketers’ Index. They reviewed key learnings from 2022 and looked ahead to the challenges and opportunities we expect to face in 2023.
Plain Speaking Needed To Make Sense of E, S and G
Vested Associate Director Henry Adams examines the complexities of ESG and how leaders and businesses can be more specific about their agendas.
What It Means to Win Awards
Elspeth Rothwell, CEO of Vested EMEA, reflects on what it means to win the CIPR Specialist Consultancy of the Year award.
Eric Hazard Talks Financial Literacy and How to Manage Its Complexities
Vested managing director and CEO of Vested Ventures Eric Hazard joins NBC News Radio to discuss financial literacy and how people can get started on the path toward a more informed financial future.
Milton Ezrati on the Economy, Housing Market and the Possibility of an Upcoming Recession
Vested Chief Economist Milton Ezrati joins managing director Jacqueline Gogel to discuss the current housing market and whether the economy is positioned for recession.
PR Players Aim To Claim Their Space In the Metaverse
As brands fast-track their moves into the metaverse, industry watchers are urging communicators to proceed with caution. Vested's Binna Kim weighs in.
Milton Ezrati on TD Ameritrade Network: Recession Is Coming, Inflation Is The Villain
Vested's Chief Economist Milton Ezrati joined TD Ameritrade Network's "Market on Close" to discuss how the Fed's fight against inflation, rising interest rates, and restrained credit could bring on a recession.
Aon Names Vested as North America PR Partner
Aon's Head of Global Communications, Mike Marinello, announces that Vested has been named as its North American agency partner.
Vested Ventures Makes Strategic Investment in Fintech Startup, Qoins
Qoins is a financial planning app that helps users pay down debt and achieve financial goals through automation.
Modern Comms is More Substance than Style - a Reminder from EVRi
Earlier this month, EVRi (formerly Hermes), one of the UK’s best known delivery companies announced a complete corporate rebrand in a likely bid to remove itself from its toxic brand identity.
From the Frontlines of Ukraine: A Follow Up with Yuriy Matsarsky
Qwoted's Editor In Chief, Lou Carlozo conducts a follow-up interview on March 18 with Yuriy Matsarsky, the Ukrainian journalist-turned-soldier to get an update on the conditions in the war zone.
Banks and Fintech May Miss the Expected 2022 Lending Surge
Vested's Chief Economist, Milton Ezrati, warns that the projected lending surge, may not be as promising as it appears.
Vested Ventures Provides Strategic Investment to Financial Planning Software Company Anasova
Vested Ventures funding will help the company develop their financial Anasova advance and promote their mission of minimizing the stress around finances through free financial planning tools.
FinTech and the Regulators
Regulation is coming for the global FinTech industry, but how smoothly it goes over still remains to be seen.
Maya Angelou Quarters: Black History on U.S. Currency
It’s official! The new Maya Angelou quarters have entered circulation as of January 2022. Four other prominent women will also be featured on quarters later this year.
2022 Predictions from PR Experts
Top PR Execs, including Vested's Binna Kim, Give Their Predictions for 2022.
It's A Wrap: 2021 Edition
It’s beginning to look a lot like… the end of an amazing / challenging / exhausting / exhilarating / incredible year! Take your pick, all and any of those words sum up the last 12 months for me and so much more.
Vested Welcomes Red Lab Technologies
Acquisition strengthen's Vested's digital capabilities to better serve our clients.
Buyer Beware: The Rise of Digital Investing and Why Education is Critical
Next Up on the Legislative Front: Infrastructure
