Increasing competition and rising customer expectations are just some of the challenges facing banks. From community establishments to international brands, integrated marketing strategies have become essential to brand differentiation. Vested is well-versed in the nuances that come with marketing retail and commercial banking brands including the need for cross-platform presence and regulatory compliance. At Vested, we work with each client to develop a unique marketing strategy that addresses product and target audience alignment to optimize results and bottom-line impact.
How We Support Banking Brands
Today’s consumers expect consistent, personalized, omnichannel banking experiences. At Vested, we believe retail and commercial banking marketing strategies should follow a similar methodology. We help our banking clients conceptualize and execute fully integrated marketing campaigns spanning formats, platforms, and segmentations. By connecting with customers where and when they consume information, banks become an integral part of the consumers’ financial journey.
PUBLIC RELATIONS
Banking stakeholders extend beyond active customers. From investors to the community, Vested monitors brand reputation to maintain positivity and trust around banking brands with a proactive stance on media and public relations.
EXECUTIVE COMMUNICATIONS
Employees are representatives of your brand, and they can be customers, too. Clear, trustworthy communication from the top down in a banking organization can help with staff retention while building consumer confidence.
CREATIVE
Traditional, bold, or a blend of both: Vested’s creative team can elevate retail and commercial banking messaging with the copy and design needed to make a statement in a crowded market.
ADVERTISING
Gone are the days of simple print ads touting general promotional packages. Banking advertising should engage across channels, audiences, and pain points to generate brand recognition, conversation, and (of course) conversions.
DIGITAL MARKETING
Banking may be personal, but digital marketing for banking services is a social activity. Vested ensures its banking brands take advantage of all that SEO, email, and social media have to offer when maximizing consumer reach and engagement.
BRAND & CORPORATE REPUTATION
Reputation is more critical than ever as consumers look to do business with banking brands they can trust. Vested helps banks emphasize their brand credibility to support customer acquisition and retention.
CRISIS COMMUNICATION
Economic shifts can impact more than banking business; it can affect consumer brand perceptions. Vested anticipates these moments by preparing communication plans with targeted messaging that can be deployed quickly if the need arises.
CONTENT
From APR to RTN, banking can get complicated. We help brands break down jargon to engage and relate to consumers with specific needs. With writers who understand banking inside and out, we help brands shine as relatable thought leaders in their target markets.
Work with an Agency with a Proven Track Record
Banking Case Studies
We work with the biggest and best providers to tell their stories and shape the future of banking.
