Battle Bank
Brief
Battle Bankās founders came to the Vested team with a vision to build a new bank. From there, Vested helped Battle Bank build a cohesive, new brand from the ground up, one that was true to the fledgling bankās bold values, its namesake of Battle Mountain and the need for simplicity to cut through the noise.
Approach
As part of the brand building process, Vested produced a suite of logos, brand guidelines, original imagery, iconography, email templates, social media assets and more.
Vested then built a launch website to house information about future products and services, the founding team and relevant media. It also served as a place for future customers to sign up for the bankās waitlist.
Custom content was also produced for Battle Bank, like email templates for the bankās waitlist and āFounders Circleā. As content was produced and targeted to key audiences, interest in the bank grew. Vested continued to help Battle Bank build their profile through a fully integrated PR and social media effort.
Battle Bankās social media program includes a number of social content series with dedicated themes, including thought leadership content – both video and written – built around the bankās founders.
Brand Guidelines
Microsite
Presentation templates
Custom content
Colors
Credit card mockup
