Battle Bank

Building a New Bank from the Group Up

Brief

Battle Bank’s founders came to the Vested team with a vision to build a new bank. From there, Vested helped Battle Bank build a cohesive, new brand from the ground up, one that was true to the fledgling bank’s bold values, its namesake of Battle Mountain and the need for simplicity to cut through the noise.

Approach

As part of the brand building process, Vested produced a suite of logos, brand guidelines, original imagery, iconography, email templates, social media assets and more.

Vested then built a launch website to house information about future products and services, the founding team and relevant media. It also served as a place for future customers to sign up for the bank’s waitlist.

Custom content was also produced for Battle Bank, like email templates for the bank’s waitlist and “Founders Circle”. As content was produced and targeted to key audiences, interest in the bank grew. Vested continued to help Battle Bank build their profile through a fully integrated PR and social media effort.

Battle Bank’s social media program includes a number of social content series with dedicated themes, including thought leadership content – both video and written – built around the bank’s founders.

Brand Guidelines

Microsite

Presentation templates

Custom content

Colors

Credit card mockup