Battle Bank

Building a New Bank from the Group Up

Brief

Battle Bankā€™s founders came to the Vested team with a vision to build a new bank. From there, Vested helped Battle Bank build a cohesive, new brand from the ground up, one that was true to the fledgling bankā€™s bold values, its namesake of Battle Mountain and the need for simplicity to cut through the noise.

Approach

As part of the brand building process, Vested produced a suite of logos, brand guidelines, original imagery, iconography, email templates, social media assets and more.

Vested then built a launch website to house information about future products and services, the founding team and relevant media. It also served as a place for future customers to sign up for the bankā€™s waitlist.

Custom content was also produced for Battle Bank, like email templates for the bankā€™s waitlist and ā€œFounders Circleā€. As content was produced and targeted to key audiences, interest in the bank grew. Vested continued to help Battle Bank build their profile through a fully integrated PR and social media effort.

Battle Bankā€™s social media program includes a number of social content series with dedicated themes, including thought leadership content – both video and written – built around the bankā€™s founders.

Brand Guidelines

Microsite

Presentation templates

Custom content

Colors

Credit card mockup