The private equity sector is poised for growth and competition as new entries into the market tout novel value creation strategies and niche investment approaches. Brands looking to stand out in this crowded landscape need to highlight differentiators that transcend traditional means focused on available capital and portfolio showings. Vested knows firsthand how to take a private equity investment thesis and distill key concepts into a fully integrated marketing campaign. The result is private equity marketing that makes a powerful impression on investors, partners, and portfolio companies alike.
How We Support Private Equity Brands
Private equity firms know strategic planning inside and out. It’s what fuels decision making, growth, buy-outs, and exits. Vested believes integrated marketing should be approached the same way. By building a comprehensive plan tied to crucial performance metrics, marketing for private equity firms can be results driven, agile, and impactful. The key is to implement a range of tactics that work together to underscore brand identity, resilience, and expertise to the right audiences with the right timing.
PUBLIC RELATIONS
For private equity, PR encompasses more than acquisition and exit announcements. It’s a multi-faceted strategy that places a firm’s industry expertise and influence in the spotlight. We curate public perception through a blend of strategically developed press, media, community, and online communications.
EXECUTIVE COMMUNICATIONS
No private equity marketing approach is complete without a plan to keep internal stakeholders engaged. Vested helps execs and boards cultivate relationships with critical stakeholders through transparent, authentic messaging.
CREATIVE
Private equity is fast moving to embrace technology and innovation in investment. Show off your forward thinking with innovative collateral and ads distilled through the Vested team’s creative lens.
ADVERTISING
Hyper-specific advertising is the path to engaging new investors. Vested understands where and how to message these targets to fuel proactive business development without wasted energy on channels unaligned with their intent or interest.
DIGITAL MARKETING
SEM and SEO lead the way in effective lead gen strategies for firms looking to engage highly targeted prospects. Vested couples these methods with lead nurturing campaigns that demonstrate the brand’s expertise, strengths, and focus across platforms.
BRAND & CORPORATE REPUTATION
Trust. Track record. Thought leadership. These are the cornerstones of an effective reputation management strategy in private equity. We actively monitor these core components and create omnichannel strategies to underscore client recognition and confidence across the market.
CRISIS COMMUNICATION
In private equity, reputation extends far beyond the managing firm’s staff. Investors, partners, and portfolio brands are all impacted by negative press stemming from internal issues or industry upheaval. We prepare clients with dedicated crisis plans aimed to preserve reputation, mitigate losses, and encourage trust during even the most trying circumstances.
CONTENT
To appeal to new investors or partners, your content needs to get personal. We help brands attract new investors while also engaging existing stakeholders through value-added content that tells a results-oriented story they can relate to.
Work with an Agency with a Proven Track Record
Private Equity Case Studies
We work with the biggest and best providers to tell their stories and shape the future of private equity.
