LONDON – March 22, 2023 – Financial services strategic communications agency, Vested, has expanded its leadership team following another year of growth. Katie Spreadbury has been promoted to UK CEO and David Simpson joins from Cognito as Managing Director, Creative and Marketing Services. The news follows the promotion of Danny Calogero to Managing Director in late 2023.

Vested was founded in New York in 2015 before launching in London in 2018, with the vision of creating a world in which people have a better understanding of, and relationship with, financial services. The business has grown to represent some of the world’s leading financial services brands and market challengers.

Katie Spreadbury joined Vested as it launched in the UK, rising from Director to Managing Director before becoming appointed UK CEO and is an advisory board member of Be the Board. Katie spent her earlier career at Four Communications, where she latterly ran its financial services practice having joined through its acquisition of Consolidated PR. In her new role she will be responsible for UK growth and delivery, reporting to EMEA CEO Elspeth Rothwell.

David Simpson joins as Managing Director, Marketing and Creative Services, from Cognito, where he has spent four years leading on client brand strategy and digital activations, having previously run his own digital marketing agency. In a newly created role for Vested, he will be responsible for the international evolution of its marketing and creative services proposition based out of London.

Elspeth Rothwell, EMEA CEO, Vested, said: “As Vested continues on its growth trajectory, expanding our leadership team is key to ensuring future success. This expansion is testament to the hard work of the team and recognition of the potential that is before us. We’re delighted to have Katie take the well-earned opportunity of leading the UK business and for David to join to expand our marketing and creative services offering internationally.”

Danny Calogero was promoted to Managing Director in 2023, having joined Vested as a Director in 2021. Danny has worked with many of the world’s largest and forward-thinking financial services organisations and the agencies that support them.

About Vested

Vested is an integrated communications and marketing firm that is at the forefront of the rapidly evolving financial sector. The agency is ranked number four for global top financial PR firms by O’Dwyers and included on PRNEWS’s 2024 Agency Elite Top 100. Vested’s approach merges deep financial expertise with creativity and an obsessive commitment to creating value for clients through ideas and action. The agency, which has offices in New York, London and Toronto, is a founding member of the Global Fintech PR Network and operates an investment group, Vested Ventures. Learn more at, or via Twitter and LinkedIn.

For more information, please contact: 

Sophie Paterson, 07540 496159

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