Trintech
Brief
Trintech, a leading provider of cloud-based financial close solutions, was looking to increase awareness and drive leads among their core target – CFOs and decision-makers in the Office of Finance in US and UK markets. Media placements needed to not just be competitively placed, but include creative that would stand out in an increasingly crowded environment.
Approach
After reviewing the media landscape, Vested launched a multi-channel paid media campaign across the The Wall Street Journal and Barron’s Group digital ecosystem which included WSJ High Impact Buyouts, Apple News media placements, AT/CT media, DJID targeted media, Custom Hero/Wedge units, as well as off-platform lead generation. Vested also spearheaded the development of new creative that included video elements and custom animation.
Results
In addition to delivering highly qualified leads, the campaign resulted in an overall click through rate of 0.27%, 3.4x the WSJ/Barrons benchmark of 0.06%. With a 14.19% interaction rate (317.35% higher than the benchmark) and a 27.63% hover rate (173.56% higher than the benchmark), the new creative succeeded in driving relevant audiences to Trintech’s website and elevating Trintech’s brand amongst the CFO audience.
