MSCI

Taking the Lead on the Road to Net Zero

Brief

Vested began working with MSCI at the beginning of 2021 as the business started its journey to be recognized as a leader in the sustainability, ESG and climate change debates. We were tasked with building a corporate position on these topics and implementing a high-volume media campaign to demonstrate that position through corporate announcements and external news events.

Approach

Working alongside the in-house communications team, we developed a central message calling for the systematic transformation of capital markets to avoid a climate catastrophe. To support this new narrative, we announced MSCI’s net-zero pledge and launched a global report that outlined the steps asset owners, asset managers, banks and companies need to take to reach ambitious net-zero goals.

Results

The launch of the global report resulted in coverage across MSCI’s platinum titles, as well as broadcast and podcast interviews for MSCI’s C-suite.

In continued support of MSCI’s position on this topic, we have kept the momentum going by building a reactive program, leveraging its ESG research as well as commenting on topics such as President Biden’s Executive Order and developments in the emissions space.

Execution