In today’s digital environment, having an effective digital and social media strategy is critical to every marketing and communications campaign. Nearly every potential stakeholder – whether an employee, investor, institution, or regulator – is also a digital consumer. Whether your organization is looking to boost brand awareness or drive leads, Vested’s expert team understands how different facets of digital marketing are best utilized for various audiences and platforms, and how we can use social media to convey a financial brand’s message and personality.
Our Digital Marketing Services
Vested’s digital marketing experts plan and implement comprehensive strategies that leverage your digital channels and technologies to achieve your business objectives.
AI WEBSITE OPTIMIZATION
As search becomes answer-driven, Vested helps financial brands stay visible on platforms like Google’s AI search, Perplexity, and ChatGPT by structuring content and surfacing expertise by strengthening the authority signals AI relies on to keep your brand discoverable.
WEBSITE AUDITS
Our team starts with a comprehensive health check of a website’s performance, usability, SEO, and overall effectiveness, which allows us to craft the right strategy to enhance user experience and maximize the site’s potential.
CRM
No matter the system, we can manage your CRM technology to centralize customer data and interactions, enabling your businesses to enhance customer satisfaction and streamline processes.
SEO
Our digital experts optimize website content, structure, and user experience to make your site more accessible to search engines and users, ultimately leading to increased organic traffic and better visibility in search results.
PPC
We can increase and drive net new traffic to your website using specific targeting like demographics, interests, and online behavior.
EMAIL MARKETING
Nurture leads, retain customers, and build brand loyalty with engaging, personalized content for your audience with email campaigns designed to promote services or drive sales.
MARKETING AUTOMATION
With your marketing strategy in place, our team can enable automation across your website, social platforms, and email campaigns to streamline your efforts, allowing for more efficient and targeted communication with your audience.
LEAD GENERATION CAMPAIGN DEVELOPMENT
Using multiple channels, our team builds strategies and tactics to attract and capture potential customers who have shown interest in our client’s products and services.
SOCIAL MEDIA CONTENT & COMMUNITY MANAGEMENT
We start with an audit of existing content, then define KPIs in order to create the campaigns that connect your brand with your audience. Once live, our team monitors engagement to address concerns and build relationships.
SOCIAL MEDIA MONITORING
We track and analyze mentions and conversations related to your brand, industry, competitors, or specific keywords or topics.
INFLUENCER PROGRAMS
Our teams propose, manage, and execute strategic partnerships between brands and influencers in the unique spaces our clients occupy.
PROGRAMMATIC
Using data to optimize and automate the digital ad buying process, we can target specific audiences more efficiently with ad formats like display, video, native, and mobile.
SEM
Increase your website’s visibility in search engine results pages through a dedicated paid advertising strategy.
PAID SOCIAL MEDIA
As part of a holistic social media strategy, our experts recommend paid social media tactics that will result in increased visibility and reach for your business.
Work with an Agency with a Proven Track Record
Digital Marketing Case Studies
As a leading digital marketing firm, Vested’s work stands out across the industry.
Who We Work With
We work with clients both big and small within the finance and fintech spaces. From high-growth blockchain technology companies to premier global banking institutions, our clients touch every facet of the industry.
Digital Marketing Insights
Thought leadership from Vested’s digital marketing pros.
PR Is the New SEO. And Vice Versa.
As AI reshapes search, PR and SEO must evolve together. Learn how forward-thinking brands are integrating media, messaging, and search strategy to build trust with both humans and algorithms.
Chloe Polo, Associate Director
Is AI Empowering PR or Just Making It Louder?
AI is reshaping the PR industry in powerful ways, but the key lies in using it thoughtfully to enhance, not replace, human insight in communications.
Brandon Jones, Senior Account Manager
Banks Are Winning Big on Affiliate Marketing. Are You Missing Out?
How affiliate marketing is reshaping bank customer acquisition.
Ibby Hussain, Vice President
Bank Marketing Leaders Reallocate Dollars in Urgent Search for Performance
Facing tighter budgets and performance expectations, banks are reevaluating how they’re allocating advertising dollars in 2025.
Chad Schmidt, Vice President