Branding & Corporate Reputation for Financial Services | Vested UK

The UK’s Leading Brand and Corporate Reputations Firm in the Finance Space

At Vested, your brand and reputation are of paramount importance to us. Using our unique Vested 360 workshops, our teams become well-versed in your brand, enabling us to devise business-driven strategies, provide recommendations, and generate creative ideas to ensure every facet of your brand resonates with your target audience.

Award Winning Financial Branding Services

Vested is consistently recognized as a key player in the global financial branding and corporate reputation space.

Our Brand & Corporate Reputation Services

Vested develops the strategies, ideas and reporting your brand needs to be a key player in your industry.

REPUTATION BENCHMARKING

We evaluate the reputation and perception of your institution within the broader industry and amongst your target audience to ascertain your standing in the marketplace as perceived by your customers, competitors, regulators, and stakeholders.

BRAND STRATEGY AND DEVELOPMENT

Through in-depth workshops, we delve into every facet of your brand, encompassing visual identity, content, messaging, positioning, and guidelines.

REBRANDING

Time for a refresh? Whether it’s a shift in target audience or a desire to reposition your brand in the market, our experts will lead your business through the design, positioning, and communications strategy that accompany the revitalisation of your brand.

LOGO DESIGN

Your logo is pivotal in brand recognition and recall. Our design experts take into account all aspects of your business to craft a visual signature that epitomises your company’s identity, values, and offerings.

BRAND ACTIVATIONS

Rely on our in-house creative team to design and execute interactive, memorable experiences that effectively promote your brand.

AUDIENCE AND PERSONA MAPPING

We segment your target audience and develop detailed profiles of those individuals to inform tailored marketing strategies, content, and messaging.

BRAND NARRATIVE AND MESSAGING ARCHITECTURES

The storytelling aspect of your brand is essential to its identity. We collaborate with your company to articulate your brand’s unique narrative, values, and purpose, and utilise that story to engage with your audience on a deeper level.

MISSION, VISION, VALUES

The rationale behind the work your firm undertakes is just as crucial as the output. As consultants, we strive to comprehend and convey the mission, history, and impact of your business.

BRAND MEASUREMENT

Once a strategy is established, we continually assess all facets of your brand’s performance, impact, and perception in the marketplace.

Get Vested

Ready to invest in telling your firm’s story?

Financial Branding & Corporate Reputation Case Studies

As a leading financial branding & corporate reputations firm, Vested’s work stands out across the industry.

New visual identity, messaging pillars, and website
Complete brand refresh

Who We Work With

We work clients both big and small within the finance and fintech spaces. From high-growth blockchain technology companies to premier global banking institutions, our clients touch every facet of the industry.

Alternative Assets

Banking

Consumer & Retail

Fintech

Insurance

Private Equity

Real Estate

Wealth Management