Greg Jass - Vested UK

Greg Jass

Greg Jass headshot.

Greg Jass

CEO, Red Lab

Greg founded Red Lab, a design, development, and digital firm that was acquired by Vested in 2022. Prior to starting Red Lab, he was the co-owner of TargetClick, an automotive digital ad agency (acquired in 2012).

He is a builder at heart, and is helping lead Vested’s mid-market platform, Finance Studio.

Greg is a Cedar Valley 20 under 40 recipient, Addy Impact award recipient, and on the alumni board of the University of Northern Iowa’s JPEC. He, his wife Gwen, and their 3 children reside in Cedar Falls, IA.

“The challenge used to be collecting and interpreting enough data to derive outcomes. Now the challenge is distilling the copious amounts of data into something simple and actionable enough for people to understand. That’s a fun challenge.”


  • Growth Marketing
  • SEO
  • Website Design and Development