PeerStreet

Influencing the Influencers

Brief &
Approach

PeerStreet is an innovative real estate marketplace lending firm founded by a former real estate attorney and the creator of Google Analytics. A longtime client of Vested, the brief has been to raise the firmā€™s overall visibility to drive investor interest.

In addition to our traditional earned media approach, a critical part of the program has been influencing the influencers ā€“ the many bloggers, podcasters, and industry figureheads that are talking about the space. From coordinating with industry association heads to foremost social influencers, the focus has been to raise PeerStreetā€™s brand impact amongst these influencers to turn them into advocates.

Coverage

Vested secured coverage for PeerStreet in a variety of influential finance blogs, including Millennial Money and Stacking Benjamins, as well as established editorial outlets, such as Business Insider and Forbes.

Desktop: PeerStreet was featured heavily on the Stacking Benjamins podcast, a popular listen among financial influencers.
Mobile: An article in Business Insider on PeerStreet and one of its investors, Michael Burry, who rose to worldwide acclaim after being featured in the Big Short.

Results

A steady stream of ā€œcoverageā€ and advocacy from important influencers in the space, yielding not only web traffic but actual investment into the platform. The ROI has been tangible and valuable for PeerStreet.