Samantha Clark - Vested UK

Samantha Clark

Samantha Clark

Account Manager, US 

Samantha Clark is an Account Manager at Vested, specializing in content development and strategy, brand and editorial message building, and web content management. She graduated with a Bachelor of Arts in English literature at Manhattan College, and went on to get her Master of Arts in Western Literature at K.U. Leuven in Belgium.

Prior to joining the Vested team, she worked as a content marketing manager for Amalgamated Bank, and as the content communications manager for the International Association of Public Transport (UITP) where she led successful advocacy and integrated marketing campaigns.

My approach to storytelling starts with a deep understanding of our main characters—who they are, what are their values, fears, motivations, and wildest dreams. A story is only as powerful and engaging as the people behind it. Start there and the rest unfolds naturally.